Seminars/WEBINARS

Our seminars/webinars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars/webinars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr Elizabeth Ineson, Visiting Research Fellow, Manchester Metropolitan University and Dr Kateryna Fedosova, Odesa National University of Technology

Cultural Heritage Protection with Focus on Tourism

Date: January 29 and 30

Location: Montenegro

This two-day hybrid webinar titled “Cultural Heritage Protection with Focus on Tourism”  was facilitated by Professor Emeritus Nikolina R. Popova (International Business School, Botevgrad, Bulgaria). The programme was structured around two thematic blocks:

Day 1: governance, policy and preservation frameworks in cultural heritage tourism

Day 2: market development, sustainability and innovation


International Webinar 'Cuisine and Restaurant Business of Serbia'

Date: January 26

Location: Serbia

The webinar featured a strong team of academic experts and industry practitioners from Serbia. Stefan Šmugović and Goran Radivojević contributed their expertise in Serbian gastronomy and culinary traditions, Velibor Ivanović and Mateja Stanojević focused on contemporary restaurant trends and the modern Serbian dining scene and Dr Bojana Kalenjuk Pivarski provided an academic and strategic perspective on gastronomy, tourism and restaurant business development. Together, the speakers offered a well-balanced combination of theory, applied knowledge and real-world professional experience to an international audience.


Cultural Heritage Protection with Focus on Tourism

Date: January 20 and 21

Location: Ukraine

This online webinar delivered over two days was facilitated by Professor Emeritus Nikolina R. Popova from the International Business School of Botevgrad, Bulgaria. The programme was structured around thematic sessions combining governance, policy and preservation frameworks with market development, sustainability and innovation in cultural heritage tourism, supported by international perspectives and applied examples.


Risk Management in Tourism and Hospitality in Relation to Crisis Management

Date: January 15

Location: Ukraine

This online webinar was delivered by Prof. JUDr. Ludmila Novacká, Ph.D. and Dipl. Eng. Matěj Pejsar, combining strategic, academic perspectives with applied case studies and practical insights. The content addressed key concepts of crisis, threat and risk in tourism and hospitality, followed by focused sessions on risk management in tourist destinations, hotels and events, each supported by concrete case studies and real-world examples.


Cuisine and Restaurant Business of Slovakia

Date: December 15

Location: Slovakia

This online webinar, facilitated by Mgr. Ondrej Radačovský and Mgr. Dominika Franková, commenced with a structured overview of Slovakia as a tourism destination, highlighting its natural landscapes, UNESCO heritage sites, cultural identity, and major attractions relevant to international tourism development.

The central part of the webinar focused on Slovak cuisine and its role within the country’s tourism and hospitality offering. Participants were introduced to the culinary heritage of Slovakia, key local ingredients, regional specialities and traditional dishes, with particular attention given to how national cuisine contributes to destination branding and guest experience. This information was complemented by discussions on the development of the Slovak restaurant industry, current gastronomic trends and the evolution of restaurants and chefs responding to changing consumer expectations.

The webinar combined theoretical content with practical culinary insights, allowing participants to better understand the relationship between food culture, restaurant business development and tourism competitiveness.


Smart Hospitality for Improved Bottom Line

Sustainable Practices for Smart Destinations and Event Governance

Date: December 2 and December 16

Location: Ukraine

Two international online webinars were hosted by Odesa National University of Technology.  The first webinar, held on 2 December and delivered by Miha Bratec, focused on the evolution from smart tourism to smart destinations and smart hospitality, the key drivers and real factors shaping smart hospitality in 2025 and the specific context and challenges of implementing smart solutions in Ukrainian hospitality. Through a structured sequence of thematic blocks, participants explored the role of digital technologies, data-driven decision-making and innovation in improving operational efficiency and business performance.

The second webinar, 16 December was delivered by Dr Miha Lesjak. This session focused on sustainability and digital solutions for destination management and event governance, moving from conceptual frameworks to practical implementation. Particular attention was given to principles of sustainable and smart events, as well as to an in-depth case study of Green Planica and the use of digital identity for smarter sport events. The webinar highlighted the integration of sustainability, technology and governance in destination and event management.


Sustainability of a Business Model in Tourism and Hospitality

Models and Concepts that Connect Academia and Commerce in Tourism and Hospitality

Date: December 5 and December 8

Location: Montenegro

Two hybrid seminars took place on 5 and 8 December delivered by Adrian Barsby and hosted by the Faculty of Tourism and Hospitality, University of Montenegro, in Kotor.  The seminar on 5 December   focused on sustainability as a core strategic pillar for hospitality and tourism enterprises. Across three content blocks, participants examined long-term business resilience, environmental and economic sustainability, responsible resource management, and the creation of value through sustainable operations. On 8 December, attention shifted to the evolving relationship between academia and the hospitality and tourism industry. Throughout three thematic segments, models of cooperation, case studies of partnerships between universities and businesses, examples of innovation supported by academic research, and approaches for integrating real-world industry needs into curriculum design were presented.


Communication Errors in Business English and How to Avoid Them

Date: November 13

Location: Czech Republic

The hybrid seminar consisted of three blocks and focused on the most common communication errors in Business English in the context of the hospitality industry. Participants examined how cultural differences influence communication and how professionalism can be maintained even in complex or stressful situations.


Fostering Sustainable Tourism Aligned with the GSTC Framework

The Evolution of Tourism and Hospitality Through Technological Advancements

Date: October 23 and 24

Location: Serbia

Two virtual webinars were delivered at the Academy of Applied Studies – The College of Hotel Management, Belgrade, 

The 23 October webinar explored the role of Global Sustainable Tourism Council's (GSTC) criteria in promoting responsible tourism development. Through case studies and group discussions, participants analysed sustainability strategies and examined practical approaches for integrating eco friendly principles into business models. The event concluded with an open discussion and evaluation session, where participants reflected on their institutional and personal actions for a more sustainable hospitality industry. 

The 24th October webinar addressed the impact of digital transformation on the tourism and hospitality industry. Participants explored how technology enhances service quality, guest experience, and operational efficiency.


How to Improve Communication Skills to Become a Better Hotelier/Restaurateur

Communication Errors in Business English and How to Avoid Them

Date: October 13th and October 20th

Location: Slovenia

Two hybrid webinars were delivered at VSGT, Maribor on applied Business English for hospitality.

The 13th October webinar which included hands-on-tasks focused on real guest-service situations: greeting, handling complaints, upselling, giving clear instructions, and maintaining a polite professional tone.  Participants worked in small groups, completed short exercises, and discussed possible solutions.

The 20th October webinar addressed common mistakes in spoken, and written communication, as well as the consistency of tone for Front Office and F&B teams.  The material was delivered through clear "don't do/do" examples and short dialogues followed by practical debriefs.