Seminars

Our seminars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr Elizabeth Ineson, Visiting Research Fellow, Manchester Metropolitan University

Marketing Trends and Artificial Ingelligence (AI) Revolution in Hotel and Restaurant Business

Generation Z and New Smart Professions in Hotel and Restaurant Business/Artificial Intelligence (AI) Revolution in Hotel and Restaurant Business

Date: May 12th

Location: Serbia

Insights were shared on the application of neural networks for predicting food and drink demand, personalizing offers and recommendations for guests, automating guest communication and other related tasks.  An overview was provided on 15 popular neural networks, including GPT Chat that can be used by individuals without specialized IT skills to create useful content in the form of texts, images, video and sound.  Recommendations were given on the practical application of of neural networks in the hotel and restaurant business, covering areas such as concept development, launching new projects, optimizing and managing restaurant menus, creating content for websites and social media, developing advertising campaigns, promoting brands and staff training.  

A workshop entitled "Generational Battle" facilitied discussions between Generation Z students and representatives from the X and Y generations allowing the sharing of thoughts on generational differences.

Ethics in Hospitality and Tourism Practice

Date: May 11th

Location: Serbia

Seminar focused on the ethical considerations and responsibilities faced by professionals in the hospitality and tourism sector, and provided insights into ethical decision-making processes.

Cultural Impacts on Hospitality and Tourism Management

Date: May 10th

Location: Serbia

Seminar focused on the influence of culture on the strategies and practices within the hospitality and tourism industry.

Marketing Trends and Artificial Ingelligence (AI) Revolution in Tourism and Hospitality Management

Generation Z and New Smart Professions in Hospitality and Tourism/Artificial Intelligence (AI) and Marketing Trends in Tourism and Hospitality

Date: April 14th

Location: Croatia

First part of seminar focused on the AI revolution and generational differences demonstrating how teachers and business professionals can utilize neural netorks and AI in their work. 

Second part of seminar covered the AI revolution and the possibilities of using neural networks in hospitality management.

Improving Communication Skills to become a better Hotelier/Restaurateur + Workshop

April 14th

Location: Croatia

Marketing Trends and Artificial Intelligence (AI) Revolution in Tourism and Event Management

Date: April 11th

Location: Montenegro

The seminar included the AI revolution and the possibilities of using neural networks in hospitality and event management.

Globalization in the Restaurant Business and Changes in Consumer Behaviour/Workshops

Date: April 10th

Location: Montenegro

Sharing of case studies and project work with a focus on globalization and the AI revolution.  Workshops involved the generational differences and globalization - protection and popularization of the local restaurants in Montenegro and Montenegrin cuisine.

How to Launch a Restaurant (Research, Concept, Strategy, Launch) - Business Plan, Restaurant Operations and Marketing

Date: December 15th

Location: Virtual Seminar - Ukraine

This part of the seminar covered the financial model, team and organizational structure,automation, legal support, product creation, additional services, standardization, control and marketing

How to Launch a Restaurant - Concept, Strategy, Launch - Restaurant Project Research and Packaging

Date: December 14th

Location: Virtual Seminar - Ukraine

This part of the seminar covered niche selection, semantic design, demand, competitors and target audience analysis, concept development and design.

Trends in Restaurant Marketing, Development of an Effective Restaurant Menu

Research, recommendations and menu engineering

Date: November 30th

Location: Czech Republic

Trends in the restaurant business, shared cases and ways of developing a menu for a restaurant.

Years