Seminars

Our seminars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr Elizabeth Ineson, Visiting Research Fellow, Manchester Metropolitan University and Dr Kateryna Fedosova, Odesa National University of Technology

Functional Language Skills for Succesful Hospitality Management and Workshop

Date: March 20th

Common Communication Errors in Business English and How to Avoid Them and Workshop

Date: March 24th

Location: Bulgaria

The seminars were delivered online with some in-person attendance and featured presentations, practical workshops and Q&A discussions.  

The seminar on March 20th addressed the use of English in hospitality settings covering key vocabulary and phrases required in daily communication with guests, staff and partners.  The session included practical exercises that helped reinforce the material and allowed participants to simulate reals-life situations in the hospitality industry. 

The seminar on March 24th offered an engaging and practical workshop focused on typical communication mistakes in Business English.  Participants explored common grammar and vocabulary errors, incorrect diomatic usage and how to communicate effectively and profesionally in written and spoken formats.


Modern Technologies and Trends in the Culinary Arts

Date: March 18th

Location: Hosted by Odesa National University of Technology, Ukraine and attended by 253 participants from 37 cities and more than 50 institutions

The online seminar covered the history and beginnings of cookery, sous-vide cookin, molecular gastronomy, 3D food printing, fermentation, robotic and AI-assisted cooking, plant-based and lab-grown meat innovations, liquid nitrogen cooking, high-pressure processing, smart ovens, multisensory dining and immersive gastronomy, as well as visionary chefs and recommended books and videos on modern gastronomy.  Each topic combined theoretical background with practical examples and visual support.


Effective Business English for Hotel and Spa Entrepreneurs: Preventing Common Communication Mistakes

Date: March 17th

Mastering Communication Skills for Success in Hospitality and Restaurant Management

Date: April 3rd

Location: Estonia

The seminars comprised of in person and online participation and featured a mix of theoretical input, linguistic case studies and practical group exercises tailored to professionals in hotel, spa and restaurant settings.  The topics included real-world communication challenges, error patterns in the use of English and practical techniques to enhance clarity and professionalism in guest-facing roles.


Artificial Intelligence in Hotel, Restaurant Business, and Tourism

Date: March 13th

Location: Slovenia

The seminar introduced attendees to current trends and tools in artificial intelligence relevant to the hospitality and tourism sector and included theoretical and practical blocks where participants worked directly with AI tools.


Trends in Food Design / Zero Waste Culinary Practices

Date: March 12th

Location: Slovenia

The seminar explored innovative approaches to food design and dish presentation, followed by a hands-on culinary workshop on zero-waste practices


Cuisine and Restaurant Business of Ukraine

Date: February 7th

Location: Webinar bringing together participants from FH partner institutions in Ukraine, Hungary, Serbia, Slovenia, Poland, Moldova and other European countries.

The webinar consisted of a theoretical component, including photo and text content, along with an extensive collection of videos showcasing Ukraine's culture, tourist attractions and gastronomy.  The practical element featured pre-recorded video recipes of the ten most popular Ukrainian dishes, demonstrated by Dr Kateryna Fedosova.  This combination of theory and practice allowed participants to gain a deep undertanding of Ukrainian culinary traditions whilst also seeing the step-by-step preparation of iconic dishes.


Niche Tourism

Date: December 4th and 6th

Location: Virtual Seminar: Ukraine

The seminar consisted of two sessions held on December 4th and 6th - Niche Tourism Part I and II, highlighting emerging trends and opportunities in niche tourism.  The sessions featured engaging case studies, including an especially well-received example of a research project on consumer preferences in the beer industry.  This case effectively demonstrated the practical application of niche tourism strategies.  The interactive format of the seminar combined theoretical insights and real-world examples with break-out sessions designed to encourage active engagement through group discussions and practical problem-solving exercises.


Strategy

Strategic Planning in Hospitality and Tourism

Date: November 27 th and 29th

Location: Virtual Seminar: Ukraine

The seminar on November 27 focused on the fundamentals of strategic planning and why strategies are essential for business success and how organisations can approach strategic decision-making.  Discussions included identifying strategic goals, understanding market demands and leveraging resources effectively.  On November 29 the seminar explored the implementation of strategic plans, covering toics such as action planning, monitoring progress, and measuring success.  The importance of adaptive strategies in a rapdily changing industry were highlighted and methods for ensuring sustainable growth presented.


Academic Writing for Publication in Hospitality and Tourism

Date: November 15th

Location: Virtual seminar: Ukraine

The seminar explored the essential aspects of modern academic research and writing, including techniques for identifying reputable journals and evaluating their impact factors, gaining insights into current methodologies relevant to the hospitality and tourism sectors and discovering the transformative role of aritifical intelligence in academic work.  Through practical demonstrations, participants learned how AI tools can enhance writing, streamline data analysis and support teaching effectiveness, offering innovative solutions for researchers and educators alike.  Real life examples of AI applications, showcasing their potential to revolutionise research and education in hospitality and tourism were presented.


Sustainable Practices for Smart Destinations & Event Governance

Date: October 28th-29th

Location: Albania

The seminars covered topics on sustainable practices for smart destinations and effective event governance, as well as smart tourism and hospitality aimed at improving profitability and efficiency.  On October 28th the presenter emphasised the importance of integrating sustainability into tourism and event management whilst the presenter on October 29th focused on practical strategies for smart hospitality management.  The sessions included group activities and discusions which fostered interaction and practical applicaton of the knowledge gained.