Seminars/WEBINARS

Our seminars/webinars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars/webinars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr Elizabeth Ineson, Visiting Research Fellow, Manchester Metropolitan University and Dr Kateryna Fedosova, Odesa National University of Technology

AI for Teachers and Students: Transforming Education for the Future

Date: April 23

Academics 3.0 - From Personal Branding to Knowledge Monetisation for Higher Education Teachers

Date: April 24

Location: Serbia

The first webinar, “AI for Teachers and Students: Transforming Education for the Future”, focused on the integration of artificial intelligence tools into teaching, research and professional practice, while the second webinar, “Academics 3.0 – From Personal Branding to Knowledge Monetisation for Higher Education Teachers”, addressed the development of academic personal brands, visibility strategies and new approaches to knowledge monetisation in higher education.


Common Communication Mistakes in Business English for Hospitality Professionals

Date: April 20

Location: Ukraine

The webinar programme addressed key aspects of communication in hospitality, including common linguistic errors, professional vocabulary and practical communication scenarios. The delivery combined structured presentation with ongoing interaction through the Zoom chat, where participants actively engaged by asking questions and completing short practical tasks. This format allowed for continuous feedback and helped maintain attention throughout the session.


Angloglobilization in the Hospitality Industry + Workshop

Date: March 20

Location: Montenegro

The programme for this hybrid webinar focused on the growing role of English in hospitality communication and the broader implications of language standardisation in international service environments. Through lecture input and workshop discussion, participants considered the influence of English on professional communication, service quality and intercultural interaction in the hospitality sector.


Marketing and Event Management in the Restaurant Business + Workshop

Date: March 19

Location: Montenegro

This hybrid webinar explored marketing strategies and event management practices in the restaurant sector. The session combined theoretical input with workshop elements and practical discussion, allowing participants to reflect on contemporary approaches to restaurant promotion, guest engagement and event-based business development. 


Cultural Heritage Protection with Focus on Tourism

Date: January 29 and 30

Location: Montenegro

This two-day hybrid webinar titled “Cultural Heritage Protection with Focus on Tourism”  was facilitated by Professor Emeritus Nikolina R. Popova (International Business School, Botevgrad, Bulgaria). The programme was structured around two thematic blocks:

Day 1: governance, policy and preservation frameworks in cultural heritage tourism

Day 2: market development, sustainability and innovation


International Webinar 'Cuisine and Restaurant Business of Serbia'

Date: January 26

Location: Serbia

The webinar featured a strong team of academic experts and industry practitioners from Serbia. Stefan Šmugović and Goran Radivojević contributed their expertise in Serbian gastronomy and culinary traditions, Velibor Ivanović and Mateja Stanojević focused on contemporary restaurant trends and the modern Serbian dining scene and Dr Bojana Kalenjuk Pivarski provided an academic and strategic perspective on gastronomy, tourism and restaurant business development. Together, the speakers offered a well-balanced combination of theory, applied knowledge and real-world professional experience to an international audience.


Cultural Heritage Protection with Focus on Tourism

Date: January 20 and 21

Location: Ukraine

This online webinar delivered over two days was facilitated by Professor Emeritus Nikolina R. Popova from the International Business School of Botevgrad, Bulgaria. The programme was structured around thematic sessions combining governance, policy and preservation frameworks with market development, sustainability and innovation in cultural heritage tourism, supported by international perspectives and applied examples.


Risk Management in Tourism and Hospitality in Relation to Crisis Management

Date: January 15

Location: Ukraine

This online webinar was delivered by Prof. JUDr. Ludmila Novacká, Ph.D. and Dipl. Eng. Matěj Pejsar, combining strategic, academic perspectives with applied case studies and practical insights. The content addressed key concepts of crisis, threat and risk in tourism and hospitality, followed by focused sessions on risk management in tourist destinations, hotels and events, each supported by concrete case studies and real-world examples.