Seminars/WEBINARS

Our seminars/webinars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars/webinars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr Elizabeth Ineson, Visiting Research Fellow, Manchester Metropolitan University and Dr Kateryna Fedosova, Odesa National University of Technology

Cultural Heritage Protection with Focus on Tourism

Date: January 29 and 30

Location: Montenegro

This two-day hybrid webinar titled “Cultural Heritage Protection with Focus on Tourism”  was facilitated by Professor Emeritus Nikolina R. Popova (International Business School, Botevgrad, Bulgaria). The programme was structured around two thematic blocks:

Day 1: governance, policy and preservation frameworks in cultural heritage tourism

Day 2: market development, sustainability and innovation

International Webinar 'Cuisine and Restaurant Business of Serbia'

Date: January 26

Location: Serbia

The webinar featured a strong team of academic experts and industry practitioners from Serbia. Stefan Šmugović and Goran Radivojević contributed their expertise in Serbian gastronomy and culinary traditions, Velibor Ivanović and Mateja Stanojević focused on contemporary restaurant trends and the modern Serbian dining scene and Dr Bojana Kalenjuk Pivarski provided an academic and strategic perspective on gastronomy, tourism and restaurant business development. Together, the speakers offered a well-balanced combination of theory, applied knowledge and real-world professional experience to an international audience.

Cultural Heritage Protection with Focus on Tourism

Date: January 20 and 21

Location: Ukraine

This online webinar delivered over two days was facilitated by Professor Emeritus Nikolina R. Popova from the International Business School of Botevgrad, Bulgaria. The programme was structured around thematic sessions combining governance, policy and preservation frameworks with market development, sustainability and innovation in cultural heritage tourism, supported by international perspectives and applied examples.

Risk Management in Tourism and Hospitality in Relation to Crisis Management

Date: January 15

Location: Ukraine

This online webinar was delivered by Prof. JUDr. Ludmila Novacká, Ph.D. and Dipl. Eng. Matěj Pejsar, combining strategic, academic perspectives with applied case studies and practical insights. The content addressed key concepts of crisis, threat and risk in tourism and hospitality, followed by focused sessions on risk management in tourist destinations, hotels and events, each supported by concrete case studies and real-world examples.

Years