We hold between 6 and 12 seminars/webinars annually in our target countries.
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Dr Elizabeth Ineson, Visiting Research Fellow, Manchester Metropolitan University and Dr Kateryna Fedosova, Odesa National University of Technology
Location: Ukraine
The webinar examined the role of storytelling in hospitality marketing, guest engagement and luxury service design.
Location: Ukraine
The webinar explored the growing role of automation, robotics and artificial intelligence in hospitality operations and guest service.
Location: Slovakia
The seminar focused on contemporary approaches to menu development, menu engineering and current trends in restaurant business and food design. Particular attention was given to menu planning, profitability analysis, pricing strategies, customer perception, food presentation and the role of menu design in improving restaurant performance. The programme also explored current developments in the restaurant industry and practical approaches to increasing operational efficiency while responding to changing consumer expectations
Location: Albania
The seminar focused on tourism business models, placemaking strategies and opportunities for regional development.
Location: Albania
The seminar explored destination governance models, stakeholder cooperation, funding structures and regenerative tourism approaches.
Location: Serbia
The first webinar, “AI for Teachers and Students: Transforming Education for the Future”, focused on the integration of artificial intelligence tools into teaching, research and professional practice, while the second webinar, “Academics 3.0 – From Personal Branding to Knowledge Monetisation for Higher Education Teachers”, addressed the development of academic personal brands, visibility strategies and new approaches to knowledge monetisation in higher education.
Location: Ukraine
The webinar programme addressed key aspects of communication in hospitality, including common linguistic errors, professional vocabulary and practical communication scenarios. The delivery combined structured presentation with ongoing interaction through the Zoom chat, where participants actively engaged by asking questions and completing short practical tasks. This format allowed for continuous feedback and helped maintain attention throughout the session.
Location: Montenegro
The programme for this hybrid webinar focused on the growing role of English in hospitality communication and the broader implications of language standardisation in international service environments. Through lecture input and workshop discussion, participants considered the influence of English on professional communication, service quality and intercultural interaction in the hospitality sector.
Location: Montenegro
This hybrid webinar explored marketing strategies and event management practices in the restaurant sector. The session combined theoretical input with workshop elements and practical discussion, allowing participants to reflect on contemporary approaches to restaurant promotion, guest engagement and event-based business development.
Location: Montenegro
This two-day hybrid webinar titled “Cultural Heritage Protection with Focus on Tourism” was facilitated by Professor Emeritus Nikolina R. Popova (International Business School, Botevgrad, Bulgaria). The programme was structured around two thematic blocks:
Day 1: governance, policy and preservation frameworks in cultural heritage tourism
Day 2: market development, sustainability and innovation
Fondation pour la formation hôtelière